Behind the scenes: piCture pOlish – Magic

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picture polish magic

I can’t believe that this day has finally come. My heart is racing and my eyes are watering while I’m writing these lines. But I’ll try to do the impossible and make you feel how I felt and feel.

6th January, 2015. A cold and dark winter morning. My alarm tries to wake me up at 5.45am like every day. Three snoozes later I wriggle myself out of the bed, I’m on my way to the bathroom – still half asleep – while I’m checking my phone to see what happened on social media during the night. Some Instagram likes, new followers, three Twitter favourites, an e-mail from Jules. Oh, she’s such a cutie, I just wrote her a thank you e-mail the day before for sending me a couple of polishes to test. She goes “Hi Edina, you’re welcome, I’m glad you like them. Also would you like to create a collaboration shade with us? Cheers, Jules”


Hi Edina, you’re welcome, I’m glad you like them. Also would you like to create a collaboration shade with us? Cheers, Jules”

“Also would you like to create a collaboration shade with us?” 

“…a collaboration shade?” 

I’m standing in my living room, the world starts spinning and turning, my entire body goes numb, while lightning strikes my body again and again, I can’t breathe and I definitely can’t see the words because of my tears. I rush into the bedroom, I try to read the e-mail to my husband with a poker face, but my voice chokes after the first few words and I can barely finish the news. 

Half an hour later – still in pyjamas and wrinkled – I’m sitting on the sofa in shock and I’m going through the e-mail for a thousand times. Collaboration shade. COLLABORATION SHADE! *_* 

I guess it’s not that surprising that I was an hour late from work that day and I was totally unable to work the whole day. :D I couldn’t even start to think about nail polish shades because I still couldn’t believe that it was really happening.

In the next half year e-mails were sent back and forth and I was still screaming or crying and I was dying to tell you all of this! After I replied to the first email, I had a couple of weeks to come up with an idea. The shade was not easy to find, but once I got it, I was absolutely sure about it. Fortunately Jules and her team loved the idea of a rose gold polish too, so we were quickly ready with the thinking period so then came the waiting.

Well, that was hard, really really hard. In one minute I was so happy that no ones else knows about my little collaboration shade, in the next moment I wanted to tell e-v-e-r-y-o-n-e what makes me so incredibly happy lately.

The launch came sooner than I expected, so it was only half a year from The E-mail to this day. Which means that it was in the last half year that I woke up and went to bed with the thought of OMG HAVING MY PICTURE POLISH COLLABORATION SHADE! *_*

picture polish magic

picture polish magic

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  • […] can’t tell how happy I am right now, but I’ll try. Not here though, but in this other post – you can find the ranting, the story-telling and the crying from happiness there. And here, […]ReplyCancel

  • Viktoria - 2015-07-20 - 12:56

    Awww, it’s such a sweet post! Thank you for sharing your emotions with us, it’s always so endearing to look behind the scenes :) And many congrats with your polish, it is so elegant and beautiful!ReplyCancel

    • lakkomlakkom - 2015-07-21 - 14:33

      Thank you so much Viktoria, I’m so glad that you appreciate the stroy and the polish too! <3ReplyCancel

  • Sweapee - 2015-07-21 - 10:13

    Congrats I’m very happy for you !But it’s not a surprise, you definetly must have your collaboration shade. And you shade is really nice so congrats and enjoy your creation

    xx Sweapee xxReplyCancel

    • lakkomlakkom - 2015-07-21 - 14:35

      Thanks so much Paulina! <3 You're so sweet!! :):):*ReplyCancel

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